March 09, 2005
Eunice Moscoso, Cox News Service
Jeannette Kaplun and her friends in Miami couldn't find information in Spanish on trying to get pregnant, having a baby and being a parent.
The void–echoed by other young adults she encountered–inspired Kaplun to co-create Miami-based TodoBebe.com, a Web site that has evolved into a network of radio programs, newsletters, a network television show and partnerships with major retailers and baby fairs across the country.
The federal government has taken notice. The Agriculture Department and the Surgeon General's Office are partnering with TodoBebé, which means &lqt;everything baby,&lqt; to provide Hispanic families with health information, including promotion of pre-natal care, and warnings about listeria, a food-born bacteria that could hurt pregnancies. ...
The company has a strong partner in Miami Children's Hospital, which helps TodoBebé develop ideas and provides pediatricians and other experts for the Web site and television show.
The doctors receive media training and learn how to express themselves in a way that everyone can understand, without too much medical jargon. ...
Full Story: www.azcentral.com/arizonarepublic/arizonaliving/articles/0309hispanicbaby09.html##
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